adnews.com.au/news/paul-murphy-launches-his-own-agency-kookaburra-riot

"It has always struck me as odd that we ask clients to take risks, if we are not willing to do it ourselves. This is a wonderful opportunity for me to give back to clients and hopefully build a business that people want to bring their best selves to and create real value for clients."

He said the industry is being buffeted by change on all sides, by technology, the economy and evolving cultural shifts that are impacting staff, clients and customers.

"Kookaburra Riot is built on the belief that the most important asset that agencies can offer clients in this climate today is seasoned and experienced professionals,"

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