mediaweek.com.au/paul-murphy-on-returning-to-indie-agency-roots-with-kookaburra-riot/

https://www.mediaweek.com.au/paul-murphy-on-returning-to-indie-agency-roots-with-kookaburra-riot/

Murphy said that Kookaburra Riot (riot being the collective noun for a group of kookaburras) is putting its most experienced people in “direct connection” with its clients’ businesses.

“This has simple and profound impacts on the client business and relationships.

“From engaging in long-term planning, continually evolving tech needs, adjusting process to context and relating campaign and media metrics back to business, just to name a few,” he added.

Looking ahead, Murphy said that developing clients’ brands and people is important. “I want to see people passionate about their craft and clients leaning into their ability to grow their business through the implementation of media-led solutions.”